As far as I’m concerned, the part of the Fabulis incident that makes Citibank look the worst isn’t the blocking or threatened termination of the startup’s account, although that is pretty bad — it’s the repeated attempts to sweep the issue under the carpet and/or change the bank’s story as it was happening. At first, the bank tried to pretend that the affair was simply a “misunderstanding,” and blamed it on some missing documentation. Only after Goldberg refused the initial apology and continued to blog and post to Twitter about it did the bank finally admit that it had made a mistake and apologize.