The Evolution of Russia, as Seen From McDonald’s - NYTimes.com
Even as it leaned on the proprietary factory in its early years, the McDonald’s Russia operation, quick on its feet out of necessity to keep up with all the changes, has also been on the leading edge of other global business initiatives.
The worldwide pushback against coffee chains, for example, had an early test run here. McCafés opened here in 2003 and espresso-style drinks are available in many restaurants; the concept was introduced in America last year.
via nytimes.com
