Unless your rosé has the word Tavel on the front label (the rosé-only appellation in France's Rhone Valley that tends to make darker -- but very good -- rosé from Syrah) a proper rosé should never, ever look like this:

Instead, this is what rosé should look like:

Or ideally even lighter -- light copper, pale salmon, or even just a hint of pink. As light as possible. Not ruby colored. Not garnet colored. Never to be mistaken for a red wine.